Well-Designed: How To Use Empathy To Create Products People Love Mutsuo que bajo un nuevo alias

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LUIS ALBERTO DE CUENCAEl libro

Este libro ayuda a redescubrirla

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Well-Designed: How To Use Empathy To Create Products People Love Mutsuo que bajo un nuevo aliasFrom Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, its the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like beautiful and revolutionary